The Story
LAYRD
Live As Your Redeemer Did.
LAYRD started with a simple prayer: God, what do You want me to do? Every piece is made to be worn with pride and built to last, in heavyweight cotton and washed fabrics that feel lived-in and only get better with time. But the point was never just the clothes. It's the conversation they start, the question someone asks you, and the story they point back to.
"Whoever says he abides in him ought to walk in the same way in which he walked." 1 John 2:6
THE ARRIVAL
Before the manger, there was a promise.
THE ARRIVAL is a 14-piece telling of the story that leads to the birth of Jesus, from the first promise in Genesis to the night the Savior was born. Why 14? Matthew 1:17 traces Jesus' family in three sets of fourteen generations: Abraham to David, David to the exile, and the exile to Christ. Each piece is one chapter of that story.
Tap a chapter to open it.
01 · The Promise · Genesis 3:15
Right after the first sin, God promised a Redeemer: “He shall bruise your head, and you shall bruise his heel.”
02 · The Covenant · Genesis 15:5–6
“Look toward heaven, and number the stars.” Abraham believed the Lord, and God counted it to him as righteousness.
03 · The Root of Jesse · Isaiah 11:1
“There shall come forth a shoot from the stump of Jesse.” When David’s line looked finished, God promised new life.
04 · The Sign · Isaiah 7:14
“The virgin shall conceive and bear a son, and shall call his name Immanuel.” God with us.
05 · The Great Light · Isaiah 9:2
“The people who walked in darkness have seen a great light.”
06 · The Chosen Town · Micah 5:2
Bethlehem, “too little to be among the clans of Judah,” was chosen as the birthplace of the King. God chose the small.
07 · The Fullness of Time · Galatians 4:4
“When the fullness of time had come, God sent forth his Son.” He is never too late.
08 · The Announcement · Luke 1:37
Gabriel visits Mary with news that sounds impossible, and answers her: “Nothing will be impossible with God.”
09 · The Name · Matthew 1:21
“You shall call his name Jesus, for he will save his people from their sins.”
10 · The Journey · Luke 2:4
Joseph and Mary travel to Bethlehem, the city of David. On the sleeve: “I am the way, and the truth, and the life” (John 14:6).
11 · The Manger · Luke 2:7 · John 14:2
There was no place for them in the inn, yet He would one day promise, “In my Father’s house are many rooms.”
12 · The Good News · Luke 2:10
“I bring you good news of great joy that will be for all the people.”
13 · The Seekers · Matthew 2:1–11 · 7:7
Wise men followed a star to find the newborn King. “Seek, and you will find.”
14 · The Savior · Luke 2:11
“Unto you is born this day in the city of David a Savior, who is Christ the Lord.” The promise, kept.
Experience The Arrival: follow the star through all 14 chapters →
FOUNDATION
The pieces you build on.
FOUNDATION is our everyday collection: essentials for ordinary days, each grounded in one verse. “For no one can lay a foundation other than that which is laid, which is Jesus Christ.” 1 Corinthians 3:11
Not My Will · Luke 22:42
“Nevertheless, not my will, but yours, be done.” Jesus’ prayer in the garden, the night before the cross. A hoodie for the days you choose His way over yours.
Not Here to Please the World · Galatians 1:10
“If I were still trying to please man, I would not be a servant of Christ.” Living for an audience of One.
Not sure where to start? Take the quiz to find your piece, for you or someone you love →